What Does Your Swag Say?

What Does Your Swag Say?

Posted by Lindsey Hawes on

Do you want to improve your brand and build team unity? Investing in high quality company swag can be an easy way to do both. At Truwear, we wanted to build our brand as a newer company and were disappointed with the lack of options, diversity, and quality out there....so we decided to start manufacturing it ourselves. Now we produce the swag packs companies, schools and teams WANT at a price that doesn't break the bank. So what is company swag and how can it help you? Let's dive into everything you need to know about company swag and introduce you to the unlimited options Truwear can provide.

What Is Company Swag?

Some people believe SWAG is actually an acronym standing for "Stuff We All Get," referring to those old school promotional items thrown to the crowd at games or handed out at conferences. However, there seems to be no actual proof supporting that assertion. What we do know is that the Scandinavian word svagga, meaning ‘to rock unsteadily or lurch' was first introduced into the English language in the 13th or 14th century and by appearance seems to be the closest to our modern day word 'swag.'

As we all know, words evolve over time, and they're never set in stone. In current usage, swag has come to have a few very different meanings but we'll focus on our realm of expertise, merchandise—namely promotional items and goodies given to employees, members, teams, or customers. It is often packaged in attractive boxes or bags and comes in many different forms including shirts, hats, backpacks, joggers, ties, fanny packs, hoodies, 

Companies give out swag because it helps them create positive associations with their brands, increase employee morale, provide incentives to generate more business, and encourage repeat purchases. A company swag item is an individually packaged gift, typically something you give out to your staff members or clients. These gifts could include anything from pens to t-shirts to coffee mugs to key chains.

In general, though, they're things that make your business stand out. Swag should be chosen carefully and thoughtfully. Companies must choose whether to spend money on swag that will help them achieve business goals or simply give away free stuff. Let's look at what makes a great company swag strategy.

Consider these factors:

  • Is it customized to my brand?
  • Is the quality good?
  • Is it useful? How often will it be used?
  • Will it be visible when in use?
  • Is it popular?
  • Does it suit the industry or individuals I want to reach?
  • Can it communicate your contact information? (Website, email, phone, etc)

Benefits Of Company Swag

Company swag plays many roles at work, even if you have remote employees. For example, if you're looking to create a fun office environment, consider handing out branded t-shirts or other apparel as part of your employee recognition program. Or, perhaps you want to encourage employees to get involved in volunteer activities. In either case, you'll be showing off your brand while helping to foster a sense of community among your team members. Here are a few additional benefits of company swag:

Promotes Recognition And Appreciation

Company swag is a great way to recognize employees for their work, and show them that they are appreciated. The best way to do this is through quality products your employees will enjoy throughout the year and be able to use in their everyday life. 

Boosts Your Employer Brand

Good company swag is a proven method for boosting employee morale and improving the overall workplace experience. People respond positively to branded swag, especially if it’s of high quality. So order some high-end swag items for yourself and your team members, and you'll be sure to get the recognition you deserve.

Your corporate swag should be designed to make recruits feel comfortable about working there. Whether you hand them out at events or send them out via email, your company swag needs to convey a sense of warmth and friendliness.

Builds Unity 

Your employees need to feel proud of what they're doing and be excited about working there. Culture is something that should be built into every employee's DNA, and you can't force them to care about it. To get started, begin by looking at how you treat your customers. Do you give them the respect they deserve? Are you willing to go above and beyond to help them? Or do you take shortcuts and cut corners? These are questions you need to ask yourself as a leader. Once you've figured out how you want to conduct business, make sure everyone knows what those expectations are. Make sure your employees know exactly what kind of environment they'll be working in. And most importantly, make sure they actually believe in the culture you're trying to create.

In order to maintain a strong sense of community within the company, many employers give out t-shirts to employees based on their locations. These shirts serve as a visual reminder of the culture of the office and help promote camaraderie among co-workers.

In order to make sure that everyone feels included and appreciated, creating shirts on a larger scale helps create a feeling of community among employees.

Improves The Onboarding Experience

Your new employee needs to know right away if you're a place he or she wants to work. A warm welcome goes a long way towards creating a positive impression. Company gear helps remind your employees that you care enough to start them off with something extra.

There should be something fun included in the gift bag as well! Maybe you want to do something different than a generic notebook? A nice bag they can use for any occasion might be a great addition. Whatever you decide, make sure there is something fun in the bag!

TRUWEAR Provides The Swag Your Company Actually WANTS

Now that you know the what and the why, we'll tell you the where. Truwear has been providing high-quality customized swag for years. We have everything your company needs to create a fashionable unified vibe. Our account managers will walk you through customizing our luxurious apparel so you can start handing out some swagger with your swag.

Contact us today!

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